The readings focus on the different statues of books into the digital era. In “inventing the medium”,there is a discourse that occurs between two writers in how the establishment of the computer as a new media form and it is an expressive media. This reading was supposed to help the reader be able to trace the “DNA” of cyberspace itself; according to the writers although this is a newer more complex media it is still difficult to capture the complexities of the human consciousness. In “introducing media studies”, it delves into the history of advertising in different types of media. Advertising has almost always been around, it has now become impossible to escape. Advertising is seen in newspapers, magazines, books, tv, radio (the list ends here but now including social media). Advertisers are now competing for the masses attention. With advancements in media and advertisement there is now an array of choices to aim towards certain choices. With diversified choices, production is only half of the story, the individual creates their own narrative. While media is generated for the masses, each individual has their own experience. Another option is that many people have the option to make their own music, own cartoons, own entertainment, but a large majority opt to be consumers instead. From the readings it states that on average in a person’s lifetime almost 1/3 of our lives is spent on watching tv, films, and video. Most of our lives is spent immersed in the media. Everything about us is shaped from not only your personal experiences, but from what we experience from the media. Many people feel as though media studies should become apart of the regular curriculum, This way it would ensure that children are given the means to develop critical viewing skills at an early age. Advertising has always been a form of propaganda, but now the targeted age group is younger and younger. In the “Papyrus to Pixels”, the reading begins by discussing writings being written on vellum. It goes on to discussing how scrolls where then transferred into books. During the 15th century this transference was then done by machine. This was the beginning of the transition into the digital age. Digital transition was changing the way books were written sold and read. While many people saw this as a way that books would slowly disappear; the new electronic form of obtaining books would still provide the same power/knowledge as it did in its hard form, but it would exhibit some new ones in its electronic form. In this new electronic form this could give teachers a way to view a students progress and allows for a more streamlined lesson plan to better suit each students needs. Tying into the “media studies” reading media is already targeted to a younger audience, but the younger audience also is much more tech savvy than we have seen in the past. Using electronics is a better way to engage the targeted audience and be able to gear advertisements and other social media inputs that could be anything from study aids and other learning tools.